[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"entry-\u002Fabout\u002F":3},{"id":4,"type":5,"slug":6,"path":7,"title":8,"excerpt":9,"description":10,"date":11,"modified":12,"featuredMedia":13,"heroImage":4,"tier":14,"softKind":4,"blocks":15,"contentHtml":90,"renderHtml":91,"plainText":92},null,"page","about","\u002Fabout\u002F","About Our Melbourne Studio","A Melbourne studio building interactive websites, apps, CRMs, and security programmes for Australian businesses since 2018.","Melbourne web design, app and cyber security studio trading since 2018. Led by Creative & Technical Director Amir. Transparent pricing, 12 published projects.","2023-09-23T11:09:14","2026-07-30T12:00:00",0,"A",[16,19,21,23,25,27,29,31,33,36,38,40,42,44,46,48,50,52,54,56,58,60,62,64,66,68,70,72,74,76,78,80,82,84,86,88],{"type":17,"text":18},"h2","Who you actually work with",{"type":17,"text":20},"What we do",{"type":17,"text":22},"Experience you can inspect",{"type":17,"text":24},"How we run a project",{"type":17,"text":26},"What we will not do",{"type":17,"text":28},"Where we work",{"type":17,"text":30},"Why we build the way we do",{"type":17,"text":32},"Talk to us",{"type":34,"text":35},"p","We are a Melbourne studio that designs and builds interactive websites, applications, CRMs, and security programmes for Australian businesses. Trading since 2018 under ABN 12630203682, based in Melbourne's northern suburbs, working with clients across Australia and overseas.",{"type":34,"text":37},"This page tells you who does the work, what we have actually shipped, and how we run a project. If you want the short version: you deal with the person who builds your product, our prices are published, and every claim below links to something you can inspect.",{"type":34,"text":39},"Amir R. Ferdosinezhad is the Creative and Technical Director of AL Phesda Interactive. He is the person you meet in your Discovery Session, the person who designs your interface, and the person who writes the code that ships. There is no account manager layer between you and the work. On larger builds he brings in specialist collaborators, but accountability for the outcome never moves.",{"type":34,"text":41},"Amir has led the studio since it began trading in 2018, across website and application builds, CRM implementations, AI and automation engineering, and security work including Essential Eight adoption, NIST CSF profiles, and privacy impact assessments. The case studies on this site are his work.",{"type":34,"text":43},"That structure is deliberate, and it is why we can publish our pricing instead of hiding it behind a brochure request. It is also why we will tell you plainly when a project is not a fit for us.",{"type":34,"text":45},"Six practices, one team, all pointed at the same outcome: systems that bring your business enquiries you can measure.",{"type":34,"text":47},"Website design and development — custom interactive sites engineered for search, speed, and conversion, from $499 + GST.",{"type":34,"text":49},"App design and development — web apps, mobile apps, and internal tools, including R&D tax incentive guidance.",{"type":34,"text":51},"CRM design and builds — HubSpot, Salesforce, Zoho, or fully custom, designed around how your team actually sells.",{"type":34,"text":53},"Cyber security — audits, hardening, monitoring, and staff training, including Essential Eight adoption , NIST CSF adoption , and privacy impact assessments .",{"type":34,"text":55},"AI and automation engineering — agents, workflow automation, and integrations, ranked by return before we build.",{"type":34,"text":57},"SEO and marketing — technical SEO, local SEO, content, and AI-era visibility.",{"type":34,"text":59},"We publish our work rather than describe it. Each engagement below is documented as a full case study covering the problem, the approach, and what shipped.",{"type":34,"text":61},"Clean Fridays — a multi-sided Australian cleaning marketplace with Stripe payments, NDIS workflows, Airbnb host jobs, and more than 150 Firebase Cloud Functions.",{"type":34,"text":63},"The Makeup Co — a custom beauty ecommerce platform with Pro Membership, brand hubs, kits, Stripe checkout, and a full admin CMS.",{"type":34,"text":65},"Nextzen Security , Ndevr Environmental , IONBLUE Australia , and Fine Tracker — security, environmental consulting, manufacturing, and fleet compliance.",{"type":34,"text":67},"Bella Blossoms , Flowers and Styling , HB Beauty , POSTY , and AFX — retail, beauty, logistics, and finance.",{"type":34,"text":69},"Four stages, and you approve each one before the next begins.",{"type":34,"text":71},"Discover. A free Discovery Session mapping your goals, audience, and the fastest path to more enquiries. You leave with a plan whether or not you build with us.",{"type":34,"text":73},"Design. Brand, wireframes, and interactive prototypes, signed off before a line of production code is written.",{"type":34,"text":75},"Build. Fast, accessible, and search-ready, tested on real devices and launched without drama.",{"type":34,"text":77},"Grow. SEO, content, and care plans measured against enquiries rather than vanity metrics.",{"type":34,"text":79},"We do not quote in the dark, we do not lock clients into contracts they cannot leave, and we do not promise guaranteed page-one rankings. If a template platform genuinely serves you better than a custom build, we will say so. Our comparison of custom builds against Wix and Squarespace sets out honestly when each option wins.",{"type":34,"text":81},"We are equally direct about cost. Our guide to what a website costs in Melbourne publishes our tiers and explains what moves the number, so you can budget before you ever speak to us.",{"type":34,"text":83},"We are Melbourne based and serve suburbs across the city in person, including Preston, Brunswick, Coburg, Reservoir, Pascoe Vale, Bundoora, Epping, Berwick, and Hallam. We design, build, and market for clients throughout Australia and internationally. Australian made, globally served.",{"type":34,"text":85},"We go into the deepest journeys of our lives on this planet and beyond. Self reflecting upon the self as pure love. That is what this is all about: the self's journey with the teams, collaborators, partners, clients, and the community.",{"type":34,"text":87},"Interactive is our surname. Motion, play, and response are how a brand earns attention and keeps it. We build things people can feel, because work made with that much care tends to be work that performs.",{"type":34,"text":89},"Call 0481 347 115 , email connect@alphesda.com , or book a free Discovery Session .","\u003Csection>\n\u003Cp>We are a Melbourne studio that designs and builds interactive websites, applications, CRMs, and security programmes for Australian businesses. Trading since 2018 under ABN 12630203682, based in Melbourne's northern suburbs, working with clients across Australia and overseas.\u003C\u002Fp>\n\u003Cp>This page tells you who does the work, what we have actually shipped, and how we run a project. If you want the short version: you deal with the person who builds your product, our prices are published, and every claim below links to something you can inspect.\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Ch2 id=\"amir-r-ferdosinezhad\">Who you actually work with\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>Amir R. Ferdosinezhad\u003C\u002Fstrong> is the Creative and Technical Director of AL Phesda Interactive. He is the person you meet in your Discovery Session, the person who designs your interface, and the person who writes the code that ships. There is no account manager layer between you and the work. On larger builds he brings in specialist collaborators, but accountability for the outcome never moves.\u003C\u002Fp>\n\u003Cp>Amir has led the studio since it began trading in 2018, across website and application builds, CRM implementations, AI and automation engineering, and security work including Essential Eight adoption, NIST CSF profiles, and privacy impact assessments. The \u003Ca href=\"\u002Fcase-studies\u002F\">case studies\u003C\u002Fa> on this site are his work.\u003C\u002Fp>\n\u003Cp>That structure is deliberate, and it is why we can publish our pricing instead of hiding it behind a brochure request. It is also why we will tell you plainly when a project is not a fit for us.\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Ch2>What we do\u003C\u002Fh2>\n\u003Cp>Six practices, one team, all pointed at the same outcome: systems that bring your business enquiries you can measure.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Ca href=\"\u002Fwebsite-development-melbourne\u002F\">Website design and development\u003C\u002Fa> — custom interactive sites engineered for search, speed, and conversion, from $499 + GST.\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fapp-developer-melbourne\u002F\">App design and development\u003C\u002Fa> — web apps, mobile apps, and internal tools, including \u003Ca href=\"\u002Fclaim-cash-back-for-developing-your-app-in-australia\u002F\">R&D tax incentive\u003C\u002Fa> guidance.\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fcrm-design-and-development\u002F\">CRM design and builds\u003C\u002Fa> — HubSpot, Salesforce, Zoho, or fully custom, designed around how your team actually sells.\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fcyber-security-services\u002F\">Cyber security\u003C\u002Fa> — audits, hardening, monitoring, and staff training, including \u003Ca href=\"\u002Fessential-eight-compliance-melbourne\u002F\">Essential Eight adoption\u003C\u002Fa>, \u003Ca href=\"\u002Fnist-cybersecurity-framework-australia\u002F\">NIST CSF adoption\u003C\u002Fa>, and \u003Ca href=\"\u002Fprivacy-impact-assessment-australia\u002F\">privacy impact assessments\u003C\u002Fa>.\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fai-automation-engineering\u002F\">AI and automation engineering\u003C\u002Fa> — agents, workflow automation, and integrations, ranked by return before we build.\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fseo-marketing-services\u002F\">SEO and marketing\u003C\u002Fa> — technical SEO, local SEO, content, and AI-era visibility.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Ch2>Experience you can inspect\u003C\u002Fh2>\n\u003Cp>We publish our work rather than describe it. Each engagement below is documented as a full \u003Ca href=\"\u002Fcase-studies\u002F\">case study\u003C\u002Fa> covering the problem, the approach, and what shipped.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Ca href=\"\u002Fcase-studies\u002Fclean-fridays-online-booking-platform-for-cleaning-needs\u002F\">Clean Fridays\u003C\u002Fa> — a multi-sided Australian cleaning marketplace with Stripe payments, NDIS workflows, Airbnb host jobs, and more than 150 Firebase Cloud Functions.\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fcase-studies\u002Fthe-makeup-co-custom-beauty-ecommerce-platform\u002F\">The Makeup Co\u003C\u002Fa> — a custom beauty ecommerce platform with Pro Membership, brand hubs, kits, Stripe checkout, and a full admin CMS.\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fcase-studies\u002Fnextzen-security\u002F\">Nextzen Security\u003C\u002Fa>, \u003Ca href=\"\u002Fcase-studies\u002Fndevr-environmental\u002F\">Ndevr Environmental\u003C\u002Fa>, \u003Ca href=\"\u002Fcase-studies\u002Fionblue-australia\u002F\">IONBLUE Australia\u003C\u002Fa>, and \u003Ca href=\"\u002Fcase-studies\u002Ffine-tracker\u002F\">Fine Tracker\u003C\u002Fa> — security, environmental consulting, manufacturing, and fleet compliance.\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fcase-studies\u002Fbella-blossoms-flower-shop-case-study\u002F\">Bella Blossoms\u003C\u002Fa>, \u003Ca href=\"\u002Fcase-studies\u002Fflowers-and-styling\u002F\">Flowers and Styling\u003C\u002Fa>, \u003Ca href=\"\u002Fcase-studies\u002Fhb-beauty\u002F\">HB Beauty\u003C\u002Fa>, \u003Ca href=\"\u002Fcase-studies\u002Fposty\u002F\">POSTY\u003C\u002Fa>, and \u003Ca href=\"\u002Fcase-studies\u002Fafx\u002F\">AFX\u003C\u002Fa> — retail, beauty, logistics, and finance.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Ch2>How we run a project\u003C\u002Fh2>\n\u003Cp>Four stages, and you approve each one before the next begins.\u003C\u002Fp>\n\u003Col>\n\u003Cli>Discover. A free Discovery Session mapping your goals, audience, and the fastest path to more enquiries. You leave with a plan whether or not you build with us.\u003C\u002Fli>\n\u003Cli>Design. Brand, wireframes, and interactive prototypes, signed off before a line of production code is written.\u003C\u002Fli>\n\u003Cli>Build. Fast, accessible, and search-ready, tested on real devices and launched without drama.\u003C\u002Fli>\n\u003Cli>Grow. SEO, content, and care plans measured against enquiries rather than vanity metrics.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Ch2>What we will not do\u003C\u002Fh2>\n\u003Cp>We do not quote in the dark, we do not lock clients into contracts they cannot leave, and we do not promise guaranteed page-one rankings. If a template platform genuinely serves you better than a custom build, we will say so. Our \u003Ca href=\"\u002Fcustom-website-vs-wix-squarespace-melbourne\u002F\">comparison of custom builds against Wix and Squarespace\u003C\u002Fa> sets out honestly when each option wins.\u003C\u002Fp>\n\u003Cp>We are equally direct about cost. Our guide to \u003Ca href=\"\u002Fhow-much-does-a-website-cost-in-melbourne\u002F\">what a website costs in Melbourne\u003C\u002Fa> publishes our tiers and explains what moves the number, so you can budget before you ever speak to us.\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Ch2>Where we work\u003C\u002Fh2>\n\u003Cp>We are Melbourne based and serve \u003Ca href=\"\u002Flocal-service-area\u002F\">suburbs across the city\u003C\u002Fa> in person, including Preston, Brunswick, Coburg, Reservoir, Pascoe Vale, Bundoora, Epping, Berwick, and Hallam. We design, build, and market for clients throughout Australia and internationally. Australian made, globally served.\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Ch2>Why we build the way we do\u003C\u002Fh2>\n\u003Cblockquote>\u003Cp>We go into the deepest journeys of our lives on this planet and beyond. Self reflecting upon the self as pure love. That is what this is all about: the self's journey with the teams, collaborators, partners, clients, and the community.\u003C\u002Fp>\u003C\u002Fblockquote>\n\u003Cp>Interactive is our surname. Motion, play, and response are how a brand earns attention and keeps it. We build things people can feel, because work made with that much care tends to be work that performs.\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Ch2>Talk to us\u003C\u002Fh2>\n\u003Cp>Call \u003Ca href=\"tel:0481347115\">0481 347 115\u003C\u002Fa>, email \u003Ca href=\"mailto:connect@alphesda.com\">connect@alphesda.com\u003C\u002Fa>, or \u003Ca href=\"\u002Fbook-a-consultation\u002F\">book a free Discovery Session\u003C\u002Fa>.\u003C\u002Fp>\n\u003C\u002Fsection>","\u003Csection class=\"rich-section\" data-reveal>\n\u003Cp>We are a Melbourne studio that designs and builds interactive websites, applications, CRMs, and security programmes for Australian businesses. Trading since 2018 under ABN 12630203682, based in Melbourne's northern suburbs, working with clients across Australia and overseas.\u003C\u002Fp>\n\u003Cp>This page tells you who does the work, what we have actually shipped, and how we run a project. If you want the short version: you deal with the person who builds your product, our prices are published, and every claim below links to something you can inspect.\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection class=\"rich-section\" data-reveal>\n\u003Ch2 id=\"amir-r-ferdosinezhad\">Who you actually work with\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>Amir R. Ferdosinezhad\u003C\u002Fstrong> is the Creative and Technical Director of AL Phesda Interactive. He is the person you meet in your Discovery Session, the person who designs your interface, and the person who writes the code that ships. There is no account manager layer between you and the work. On larger builds he brings in specialist collaborators, but accountability for the outcome never moves.\u003C\u002Fp>\n\u003Cp>Amir has led the studio since it began trading in 2018, across website and application builds, CRM implementations, AI and automation engineering, and security work including Essential Eight adoption, NIST CSF profiles, and privacy impact assessments. The \u003Ca href=\"\u002Fcase-studies\u002F\">case studies\u003C\u002Fa> on this site are his work.\u003C\u002Fp>\n\u003Cp>That structure is deliberate, and it is why we can publish our pricing instead of hiding it behind a brochure request. It is also why we will tell you plainly when a project is not a fit for us.\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection class=\"rich-section\" data-reveal>\n\u003Ch2>What we do\u003C\u002Fh2>\n\u003Cp>Six practices, one team, all pointed at the same outcome: systems that bring your business enquiries you can measure.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Ca href=\"\u002Fwebsite-development-melbourne\u002F\">Website design and development\u003C\u002Fa> — custom interactive sites engineered for search, speed, and conversion, from $499 + GST.\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fapp-developer-melbourne\u002F\">App design and development\u003C\u002Fa> — web apps, mobile apps, and internal tools, including \u003Ca href=\"\u002Fclaim-cash-back-for-developing-your-app-in-australia\u002F\">R&D tax incentive\u003C\u002Fa> guidance.\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fcrm-design-and-development\u002F\">CRM design and builds\u003C\u002Fa> — HubSpot, Salesforce, Zoho, or fully custom, designed around how your team actually sells.\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fcyber-security-services\u002F\">Cyber security\u003C\u002Fa> — audits, hardening, monitoring, and staff training, including \u003Ca href=\"\u002Fessential-eight-compliance-melbourne\u002F\">Essential Eight adoption\u003C\u002Fa>, \u003Ca href=\"\u002Fnist-cybersecurity-framework-australia\u002F\">NIST CSF adoption\u003C\u002Fa>, and \u003Ca href=\"\u002Fprivacy-impact-assessment-australia\u002F\">privacy impact assessments\u003C\u002Fa>.\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fai-automation-engineering\u002F\">AI and automation engineering\u003C\u002Fa> — agents, workflow automation, and integrations, ranked by return before we build.\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fseo-marketing-services\u002F\">SEO and marketing\u003C\u002Fa> — technical SEO, local SEO, content, and AI-era visibility.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fsection>\n\u003Csection class=\"rich-section\" data-reveal>\n\u003Ch2>Experience you can inspect\u003C\u002Fh2>\n\u003Cp>We publish our work rather than describe it. Each engagement below is documented as a full \u003Ca href=\"\u002Fcase-studies\u002F\">case study\u003C\u002Fa> covering the problem, the approach, and what shipped.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Ca href=\"\u002Fcase-studies\u002Fclean-fridays-online-booking-platform-for-cleaning-needs\u002F\">Clean Fridays\u003C\u002Fa> — a multi-sided Australian cleaning marketplace with Stripe payments, NDIS workflows, Airbnb host jobs, and more than 150 Firebase Cloud Functions.\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fcase-studies\u002Fthe-makeup-co-custom-beauty-ecommerce-platform\u002F\">The Makeup Co\u003C\u002Fa> — a custom beauty ecommerce platform with Pro Membership, brand hubs, kits, Stripe checkout, and a full admin CMS.\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fcase-studies\u002Fnextzen-security\u002F\">Nextzen Security\u003C\u002Fa>, \u003Ca href=\"\u002Fcase-studies\u002Fndevr-environmental\u002F\">Ndevr Environmental\u003C\u002Fa>, \u003Ca href=\"\u002Fcase-studies\u002Fionblue-australia\u002F\">IONBLUE Australia\u003C\u002Fa>, and \u003Ca href=\"\u002Fcase-studies\u002Ffine-tracker\u002F\">Fine Tracker\u003C\u002Fa> — security, environmental consulting, manufacturing, and fleet compliance.\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fcase-studies\u002Fbella-blossoms-flower-shop-case-study\u002F\">Bella Blossoms\u003C\u002Fa>, \u003Ca href=\"\u002Fcase-studies\u002Fflowers-and-styling\u002F\">Flowers and Styling\u003C\u002Fa>, \u003Ca href=\"\u002Fcase-studies\u002Fhb-beauty\u002F\">HB Beauty\u003C\u002Fa>, \u003Ca href=\"\u002Fcase-studies\u002Fposty\u002F\">POSTY\u003C\u002Fa>, and \u003Ca href=\"\u002Fcase-studies\u002Fafx\u002F\">AFX\u003C\u002Fa> — retail, beauty, logistics, and finance.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fsection>\n\u003Csection class=\"rich-section\" data-reveal>\n\u003Ch2>How we run a project\u003C\u002Fh2>\n\u003Cp>Four stages, and you approve each one before the next begins.\u003C\u002Fp>\n\u003Col>\n\u003Cli>Discover. A free Discovery Session mapping your goals, audience, and the fastest path to more enquiries. You leave with a plan whether or not you build with us.\u003C\u002Fli>\n\u003Cli>Design. Brand, wireframes, and interactive prototypes, signed off before a line of production code is written.\u003C\u002Fli>\n\u003Cli>Build. Fast, accessible, and search-ready, tested on real devices and launched without drama.\u003C\u002Fli>\n\u003Cli>Grow. SEO, content, and care plans measured against enquiries rather than vanity metrics.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003C\u002Fsection>\n\u003Csection class=\"rich-section\" data-reveal>\n\u003Ch2>What we will not do\u003C\u002Fh2>\n\u003Cp>We do not quote in the dark, we do not lock clients into contracts they cannot leave, and we do not promise guaranteed page-one rankings. If a template platform genuinely serves you better than a custom build, we will say so. Our \u003Ca href=\"\u002Fcustom-website-vs-wix-squarespace-melbourne\u002F\">comparison of custom builds against Wix and Squarespace\u003C\u002Fa> sets out honestly when each option wins.\u003C\u002Fp>\n\u003Cp>We are equally direct about cost. Our guide to \u003Ca href=\"\u002Fhow-much-does-a-website-cost-in-melbourne\u002F\">what a website costs in Melbourne\u003C\u002Fa> publishes our tiers and explains what moves the number, so you can budget before you ever speak to us.\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection class=\"rich-section\" data-reveal>\n\u003Ch2>Where we work\u003C\u002Fh2>\n\u003Cp>We are Melbourne based and serve \u003Ca href=\"\u002Flocal-service-area\u002F\">suburbs across the city\u003C\u002Fa> in person, including Preston, Brunswick, Coburg, Reservoir, Pascoe Vale, Bundoora, Epping, Berwick, and Hallam. We design, build, and market for clients throughout Australia and internationally. Australian made, globally served.\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection class=\"rich-section\" data-reveal>\n\u003Ch2>Why we build the way we do\u003C\u002Fh2>\n\u003Cblockquote>\u003Cp>We go into the deepest journeys of our lives on this planet and beyond. Self reflecting upon the self as pure love. That is what this is all about: the self's journey with the teams, collaborators, partners, clients, and the community.\u003C\u002Fp>\u003C\u002Fblockquote>\n\u003Cp>Interactive is our surname. Motion, play, and response are how a brand earns attention and keeps it. We build things people can feel, because work made with that much care tends to be work that performs.\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection class=\"rich-section\" data-reveal>\n\u003Ch2>Talk to us\u003C\u002Fh2>\n\u003Cp>Call \u003Ca href=\"tel:0481347115\">0481 347 115\u003C\u002Fa>, email \u003Ca href=\"mailto:connect@alphesda.com\">connect@alphesda.com\u003C\u002Fa>, or \u003Ca href=\"\u002Fbook-a-consultation\u002F\">book a free Discovery Session\u003C\u002Fa>.\u003C\u002Fp>\n\u003C\u002Fsection>","We are a Melbourne studio that designs and builds interactive websites, applications, CRMs, and security programmes for Australian businesses. Trading since 2018 under ABN 12630203682, based in Melbourne's northern suburbs, working with clients across Australia and overseas. This page tells you who does the work, what we have actually shipped, and how we run a project. If you want the short version: you deal with the person who builds your product, our prices are published, and every claim below links to something you can inspect. Who you actually work with Amir R. Ferdosinezhad is the Creative and Technical Director of AL Phesda Interactive. He is the person you meet in your Discovery Session, the person who designs your interface, and the person who writes the code that ships. There is no account manager layer between you and the work. On larger builds he brings in specialist collaborators, but accountability for the outcome never moves. Amir has led the studio since it began trading in 2018, across website and application builds, CRM implementations, AI and automation engineering, and security work including Essential Eight adoption, NIST CSF profiles, and privacy impact assessments. The case studies on this site are his work. That structure is deliberate, and it is why we can publish our pricing instead of hiding it behind a brochure request. It is also why we will tell you plainly when a project is not a fit for us. What we do Six practices, one team, all pointed at the same outcome: systems that bring your business enquiries you can measure. Website design and development — custom interactive sites engineered for search, speed, and conversion, from $499 + GST. App design and development — web apps, mobile apps, and internal tools, including R&D tax incentive guidance. CRM design and builds — HubSpot, Salesforce, Zoho, or fully custom, designed around how your team actually sells. Cyber security — audits, hardening, monitoring, and staff training, including Essential Eight adoption , NIST CSF adoption , and privacy impact assessments . AI and automation engineering — agents, workflow automation, and integrations, ranked by return before we build. SEO and marketing — technical SEO, local SEO, content, and AI-era visibility. Experience you can inspect We publish our work rather than describe it. Each engagement below is documented as a full case study covering the problem, the approach, and what shipped. Clean Fridays — a multi-sided Australian cleaning marketplace with Stripe payments, NDIS workflows, Airbnb host jobs, and more than 150 Firebase Cloud Functions. The Makeup Co — a custom beauty ecommerce platform with Pro Membership, brand hubs, kits, Stripe checkout, and a full admin CMS. Nextzen Security , Ndevr Environmental , IONBLUE Australia , and Fine Tracker — security, environmental consulting, manufacturing, and fleet compliance. Bella Blossoms , Flowers and Styling , HB Beauty , POSTY , and AFX — retail, beauty, logistics, and finance. How we run a project Four stages, and you approve each one before the next begins. Discover. A free Discovery Session mapping your goals, audience, and the fastest path to more enquiries. You leave with a plan whether or not you build with us. Design. Brand, wireframes, and interactive prototypes, signed off before a line of production code is written. Build. Fast, accessible, and search-ready, tested on real devices and launched without drama. Grow. SEO, content, and care plans measured against enquiries rather than vanity metrics. What we will not do We do not quote in the dark, we do not lock clients into contracts they cannot leave, and we do not promise guaranteed page-one rankings. If a template platform genuinely serves you better than a custom build, we will say so. Our comparison of custom builds against Wix and Squarespace sets out honestly when each option wins. We are equally direct about cost. Our guide to what a website costs in Melbourne publishes our tiers and explains what moves the number, so you can budget before you ever speak to us. Where we work We are Melbourne based and serve suburbs across the city in person, including Preston, Brunswick, Coburg, Reservoir, Pascoe Vale, Bundoora, Epping, Berwick, and Hallam. We design, build, and market for clients throughout Australia and internationally. Australian made, globally served. Why we build the way we do We go into the deepest journeys of our lives on this planet and beyond. Self reflecting upon the self as pure love. That is what this is all about: the self's journey with the teams, collaborators, partners, clients, and the community. Interactive is our surname. Motion, play, and response are how a brand earns attention and keeps it. We build things people can feel, because work made with that much care tends to be work that performs. Talk to us Call 0481 347 115 , email connect@alphesda.com , or book a free Discovery Session ."]