[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"definition-\u002Fcase-studies\u002Fivory-ash-atelier-salon-website-ecommerce\u002F":3,"entry-\u002Fcase-studies\u002Fivory-ash-atelier-salon-website-ecommerce\u002F":5},{"service":4,"suburb":4},null,{"id":4,"type":6,"slug":7,"path":8,"title":9,"seoTitle":10,"excerpt":11,"description":12,"date":13,"modified":13,"featuredMedia":14,"heroImage":15,"heroImageWebp":15,"heroImageAlt":16,"tier":17,"softKind":4,"blocks":18,"contentHtml":65,"renderHtml":66,"plainText":67},"page","ivory-ash-atelier-salon-website-ecommerce","\u002Fcase-studies\u002Fivory-ash-atelier-salon-website-ecommerce\u002F","Ivory & Ash Atelier: Salon Website & Ecommerce","Ivory & Ash Atelier Salon Website","A photography-led website for a Five Dock salon, with custom haircare ecommerce, an editable content system and a clear handover to Timely bookings.","Explore Ivory & Ash Atelier's salon website design: a Sydney salon identity, custom haircare ecommerce, Stripe checkout and an editable CMS by Alphesda.","2026-11-12T19:58:00Z",0,"\u002Fbrand\u002Fcase-studies\u002Fivory-ash-atelier\u002Fivory-ash-desktop-home.webp","Ivory & Ash Atelier desktop homepage with a full-screen hair portrait, salon wordmark and Book now link","A",[19,22,24,26,28,30,32,35,37,39,41,43,45,47,49,51,53,55,57,59,61,63],{"type":20,"text":21},"h2","A salon identity, carried onto the web",{"type":20,"text":23},"Haircare ecommerce beyond the salon chair",{"type":20,"text":25},"Content the team can keep current",{"type":20,"text":27},"The same identity on a smaller screen",{"type":20,"text":29},"Search foundations in the build",{"type":20,"text":31},"Planning a salon website of your own",{"type":33,"text":34},"p","Visit Ivory & Ash Atelier website ↗",{"type":33,"text":36},"Ivory & Ash Atelier is a hair salon in Five Dock, Sydney. Alphesda Interactive built a custom website that brings its salon identity and haircare shop into one experience, with an administration system for keeping the content and catalogue current.",{"type":33,"text":38},"The public journey has two clear destinations: explore the salon and book through Timely, or browse products and shop online. The build uses Next.js and React, Firebase for content, accounts and media, and Stripe Checkout for the ecommerce payment handover.",{"type":33,"text":40},"Large photography, a restrained palette and generous typography give the site the feel of the atelier. The homepage moves from a full-screen portrait into the salon story, then introduces the products customers can use at home.",{"type":33,"text":42},"The salon page connects that visual direction to useful information: cutting, colour and styling services, a gallery, contact details and appointment links. The published Book now buttons hand over to the salon's Timely portal. A familiar booking service can sit alongside a custom website without making customers learn a second appointment system.",{"type":33,"text":44},"For a similar service business, our Melbourne web design service starts with the brand, the information visitors need and the action each page should support.",{"type":33,"text":46},"The shop gives products their own pages, with photography, pricing and purchase controls. Category filters and price sorting help customers browse the catalogue. The Styling view shown here keeps the focus on the salon's take-home haircare range.",{"type":33,"text":48},"Behind the interface, the checkout implementation resolves products and selected variants on the server, reserves tracked inventory and creates a Stripe Checkout session in Australian dollars. The order tools support fulfilment, tracking information and refunds. These are implemented capabilities; the screenshots document browsing rather than a completed payment.",{"type":33,"text":50},"Our custom ecommerce development service scopes the catalogue, checkout and staff work together, including the product and stock rules that a visual storefront alone cannot explain.",{"type":33,"text":52},"The Firebase-backed CMS covers homepage sections, salon and about content, products, categories and media. Staff can manage product variants and stock quantities alongside the images and copy customers see.",{"type":33,"text":54},"The media workflow includes a reusable library, conversion of HEIC and HEIF uploads, and resizing or compression for large photographs. That matters for a salon whose next useful website update may start as a photo on someone's phone.",{"type":33,"text":56},"The mobile homepage reframes the portrait and stacks the wordmark while keeping Book now within reach. Further down, the story and product sections become a single reading column. The shop uses a compact menu and a catalogue suited to a narrow screen.",{"type":33,"text":58},"The implementation includes editable page titles and descriptions, canonical URLs, social sharing metadata, product structured data and a sitemap containing public products and published content pages. The salon pages also give visitors a clear location and service context.",{"type":33,"text":60},"These foundations support a site that can be understood and maintained. Search visibility, bookings and sales need their own measurement; this case study makes no claim of an attributed increase.",{"type":33,"text":62},"Bring your brand imagery, service list, current booking provider and product catalogue. Together we can decide which content your team should edit, how stock will be managed and where customers move from browsing to booking or buying.",{"type":33,"text":64},"For related beauty-sector work, explore Luxora Hair's ecommerce and customer apps and The Makeup Co's custom beauty storefront . You can also browse our portfolio or request a Discovery Session to scope your own website.","\u003Csection>\n\u003Cp>\u003Ca class=\"btn btn--ghost\" href=\"https:\u002F\u002Fwww.ivoryashatelier.com.au\u002F\" target=\"_blank\" rel=\"nofollow noopener\">Visit Ivory & Ash Atelier website \u003Cspan aria-hidden=\"true\">↗\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>Ivory & Ash Atelier is a hair salon in Five Dock, Sydney. Alphesda Interactive built a custom website that brings its salon identity and haircare shop into one experience, with an administration system for keeping the content and catalogue current.\u003C\u002Fp>\n\u003Cp>The public journey has two clear destinations: explore the salon and book through Timely, or browse products and shop online. The build uses Next.js and React, Firebase for content, accounts and media, and Stripe Checkout for the ecommerce payment handover.\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Ch2>A salon identity, carried onto the web\u003C\u002Fh2>\n\u003Cp>Large photography, a restrained palette and generous typography give the site the feel of the atelier. The homepage moves from a full-screen portrait into the salon story, then introduces the products customers can use at home.\u003C\u002Fp>\n\u003Cp>The salon page connects that visual direction to useful information: cutting, colour and styling services, a gallery, contact details and appointment links. The published Book now buttons hand over to the salon's Timely portal. A familiar booking service can sit alongside a custom website without making customers learn a second appointment system.\u003C\u002Fp>\n\u003Cfigure class=\"rich-media\" data-reveal=\"media\">\u003Cimg class=\"rich-image\" src=\"\u002Fbrand\u002Fcase-studies\u002Fivory-ash-atelier\u002Fivory-ash-desktop-editorial.webp\" srcset=\"\u002Fbrand\u002Fcase-studies\u002Fivory-ash-atelier\u002Fivory-ash-desktop-editorial-640.webp 640w, \u002Fbrand\u002Fcase-studies\u002Fivory-ash-atelier\u002Fivory-ash-desktop-editorial.webp 1423w\" sizes=\"(max-width: 900px) 92vw, 60vw\" alt=\"Ivory & Ash homepage pairing a salon consultation photograph with its conscious hair colour introduction\" width=\"1423\" height=\"775\" loading=\"lazy\" decoding=\"async\">\u003Cfigcaption class=\"rich-caption\">The homepage salon introduction. Genuine desktop capture, 12 November 2026.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003Cp>For a similar service business, our \u003Ca href=\"\u002Fwebsite-development-melbourne\u002F\">Melbourne web design service\u003C\u002Fa> starts with the brand, the information visitors need and the action each page should support.\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Ch2>Haircare ecommerce beyond the salon chair\u003C\u002Fh2>\n\u003Cp>The shop gives products their own pages, with photography, pricing and purchase controls. Category filters and price sorting help customers browse the catalogue. The Styling view shown here keeps the focus on the salon's take-home haircare range.\u003C\u002Fp>\n\u003Cfigure class=\"rich-media\" data-reveal=\"media\">\u003Cimg class=\"rich-image\" src=\"\u002Fbrand\u002Fcase-studies\u002Fivory-ash-atelier\u002Fivory-ash-desktop-shop.webp\" srcset=\"\u002Fbrand\u002Fcase-studies\u002Fivory-ash-atelier\u002Fivory-ash-desktop-shop-640.webp 640w, \u002Fbrand\u002Fcase-studies\u002Fivory-ash-atelier\u002Fivory-ash-desktop-shop.webp 1423w\" sizes=\"(max-width: 900px) 92vw, 60vw\" alt=\"Ivory & Ash online shop with the Styling category selected, price sorting and haircare product photography\" width=\"1423\" height=\"1208\" loading=\"lazy\" decoding=\"async\">\u003Cfigcaption class=\"rich-caption\">The live Styling catalogue on desktop. Products, availability and prices may change after this capture.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003Cp>Behind the interface, the checkout implementation resolves products and selected variants on the server, reserves tracked inventory and creates a Stripe Checkout session in Australian dollars. The order tools support fulfilment, tracking information and refunds. These are implemented capabilities; the screenshots document browsing rather than a completed payment.\u003C\u002Fp>\n\u003Cp>Our \u003Ca href=\"\u002Fecommerce-website-development-melbourne\u002F\">custom ecommerce development service\u003C\u002Fa> scopes the catalogue, checkout and staff work together, including the product and stock rules that a visual storefront alone cannot explain.\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Ch2>Content the team can keep current\u003C\u002Fh2>\n\u003Cp>The Firebase-backed CMS covers homepage sections, salon and about content, products, categories and media. Staff can manage product variants and stock quantities alongside the images and copy customers see.\u003C\u002Fp>\n\u003Cp>The media workflow includes a reusable library, conversion of HEIC and HEIF uploads, and resizing or compression for large photographs. That matters for a salon whose next useful website update may start as a photo on someone's phone.\u003C\u002Fp>\n\u003Cfigure class=\"rich-media\" data-reveal=\"media\">\u003Cimg class=\"rich-image\" src=\"\u002Fbrand\u002Fcase-studies\u002Fivory-ash-atelier\u002Fivory-ash-desktop-salon.webp\" srcset=\"\u002Fbrand\u002Fcase-studies\u002Fivory-ash-atelier\u002Fivory-ash-desktop-salon-640.webp 640w, \u002Fbrand\u002Fcase-studies\u002Fivory-ash-atelier\u002Fivory-ash-desktop-salon.webp 1423w\" sizes=\"(max-width: 900px) 92vw, 60vw\" alt=\"Ivory & Ash salon page showing its monochrome Five Dock interior, salon wordmark and appointment link\" width=\"1423\" height=\"1208\" loading=\"lazy\" decoding=\"async\">\u003Cfigcaption class=\"rich-caption\">The salon page carries the same visual identity into an interior-led introduction.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Ch2>The same identity on a smaller screen\u003C\u002Fh2>\n\u003Cp>The mobile homepage reframes the portrait and stacks the wordmark while keeping Book now within reach. Further down, the story and product sections become a single reading column. The shop uses a compact menu and a catalogue suited to a narrow screen.\u003C\u002Fp>\n\u003Cfigure class=\"rich-media rich-media--portrait\" data-reveal=\"media\">\u003Cimg class=\"rich-image\" src=\"\u002Fbrand\u002Fcase-studies\u002Fivory-ash-atelier\u002Fivory-ash-mobile-home.webp\" alt=\"Ivory & Ash mobile homepage at 390 pixels wide, with a portrait crop, stacked salon wordmark and Book now button\" width=\"375\" height=\"812\" loading=\"lazy\" decoding=\"async\">\u003Cfigcaption class=\"rich-caption\">The live homepage at a 390-pixel mobile viewport, captured on 12 November 2026.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Ch2>Search foundations in the build\u003C\u002Fh2>\n\u003Cp>The implementation includes editable page titles and descriptions, canonical URLs, social sharing metadata, product structured data and a sitemap containing public products and published content pages. The salon pages also give visitors a clear location and service context.\u003C\u002Fp>\n\u003Cp>These foundations support a site that can be understood and maintained. Search visibility, bookings and sales need their own measurement; this case study makes no claim of an attributed increase.\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Ch2>Planning a salon website of your own\u003C\u002Fh2>\n\u003Cp>Bring your brand imagery, service list, current booking provider and product catalogue. Together we can decide which content your team should edit, how stock will be managed and where customers move from browsing to booking or buying.\u003C\u002Fp>\n\u003Cp>For related beauty-sector work, explore \u003Ca href=\"\u002Fcase-studies\u002Fluxora-hair-luxury-ecommerce-flutter-app\u002F\">Luxora Hair's ecommerce and customer apps\u003C\u002Fa> and \u003Ca href=\"\u002Fcase-studies\u002Fthe-makeup-co-custom-beauty-ecommerce-platform\u002F\">The Makeup Co's custom beauty storefront\u003C\u002Fa>. You can also \u003Ca href=\"\u002Fcase-studies\u002F\">browse our portfolio\u003C\u002Fa> or \u003Ca href=\"\u002Fbook-a-consultation\u002F\">request a Discovery Session\u003C\u002Fa> to scope your own website.\u003C\u002Fp>\n\u003C\u002Fsection>","\u003Csection class=\"rich-section\" data-reveal>\n\u003Cp>\u003Ca class=\"btn btn--ghost\" href=\"https:\u002F\u002Fwww.ivoryashatelier.com.au\u002F\" target=\"_blank\" rel=\"nofollow noopener\">Visit Ivory & Ash Atelier website\u003Cspan aria-hidden=\"true\">↗\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>Ivory & Ash Atelier is a hair salon in Five Dock, Sydney. Alphesda Interactive built a custom website that brings its salon identity and haircare shop into one experience, with an administration system for keeping the content and catalogue current.\u003C\u002Fp>\n\u003Cp>The public journey has two clear destinations: explore the salon and book through Timely, or browse products and shop online. The build uses Next.js and React, Firebase for content, accounts and media, and Stripe Checkout for the ecommerce payment handover.\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection class=\"rich-section\" data-reveal>\n\u003Ch2>A salon identity, carried onto the web\u003C\u002Fh2>\n\u003Cp>Large photography, a restrained palette and generous typography give the site the feel of the atelier. The homepage moves from a full-screen portrait into the salon story, then introduces the products customers can use at home.\u003C\u002Fp>\n\u003Cp>The salon page connects that visual direction to useful information: cutting, colour and styling services, a gallery, contact details and appointment links. The published Book now buttons hand over to the salon's Timely portal. A familiar booking service can sit alongside a custom website without making customers learn a second appointment system.\u003C\u002Fp>\n\u003Cfigure class=\"rich-media\" data-reveal=\"media\">\u003Cimg class=\"rich-image\" src=\"\u002Fbrand\u002Fcase-studies\u002Fivory-ash-atelier\u002Fivory-ash-desktop-editorial.webp\" srcset=\"\u002Fbrand\u002Fcase-studies\u002Fivory-ash-atelier\u002Fivory-ash-desktop-editorial-640.webp 640w, \u002Fbrand\u002Fcase-studies\u002Fivory-ash-atelier\u002Fivory-ash-desktop-editorial.webp 1423w\" sizes=\"(max-width: 900px) 92vw, 60vw\" alt=\"Ivory & Ash homepage pairing a salon consultation photograph with its conscious hair colour introduction\" width=\"1423\" height=\"775\" loading=\"lazy\" decoding=\"async\">\u003Cfigcaption class=\"rich-caption\">The homepage salon introduction. Genuine desktop capture, 12 November 2026.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003Cp>For a similar service business, our \u003Ca href=\"\u002Fwebsite-development-melbourne\u002F\">Melbourne web design service\u003C\u002Fa> starts with the brand, the information visitors need and the action each page should support.\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection class=\"rich-section\" data-reveal>\n\u003Ch2>Haircare ecommerce beyond the salon chair\u003C\u002Fh2>\n\u003Cp>The shop gives products their own pages, with photography, pricing and purchase controls. Category filters and price sorting help customers browse the catalogue. The Styling view shown here keeps the focus on the salon's take-home haircare range.\u003C\u002Fp>\n\u003Cfigure class=\"rich-media\" data-reveal=\"media\">\u003Cimg class=\"rich-image\" src=\"\u002Fbrand\u002Fcase-studies\u002Fivory-ash-atelier\u002Fivory-ash-desktop-shop.webp\" srcset=\"\u002Fbrand\u002Fcase-studies\u002Fivory-ash-atelier\u002Fivory-ash-desktop-shop-640.webp 640w, \u002Fbrand\u002Fcase-studies\u002Fivory-ash-atelier\u002Fivory-ash-desktop-shop.webp 1423w\" sizes=\"(max-width: 900px) 92vw, 60vw\" alt=\"Ivory & Ash online shop with the Styling category selected, price sorting and haircare product photography\" width=\"1423\" height=\"1208\" loading=\"lazy\" decoding=\"async\">\u003Cfigcaption class=\"rich-caption\">The live Styling catalogue on desktop. Products, availability and prices may change after this capture.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003Cp>Behind the interface, the checkout implementation resolves products and selected variants on the server, reserves tracked inventory and creates a Stripe Checkout session in Australian dollars. The order tools support fulfilment, tracking information and refunds. These are implemented capabilities; the screenshots document browsing rather than a completed payment.\u003C\u002Fp>\n\u003Cp>Our \u003Ca href=\"\u002Fecommerce-website-development-melbourne\u002F\">custom ecommerce development service\u003C\u002Fa> scopes the catalogue, checkout and staff work together, including the product and stock rules that a visual storefront alone cannot explain.\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection class=\"rich-section\" data-reveal>\n\u003Ch2>Content the team can keep current\u003C\u002Fh2>\n\u003Cp>The Firebase-backed CMS covers homepage sections, salon and about content, products, categories and media. Staff can manage product variants and stock quantities alongside the images and copy customers see.\u003C\u002Fp>\n\u003Cp>The media workflow includes a reusable library, conversion of HEIC and HEIF uploads, and resizing or compression for large photographs. That matters for a salon whose next useful website update may start as a photo on someone's phone.\u003C\u002Fp>\n\u003Cfigure class=\"rich-media\" data-reveal=\"media\">\u003Cimg class=\"rich-image\" src=\"\u002Fbrand\u002Fcase-studies\u002Fivory-ash-atelier\u002Fivory-ash-desktop-salon.webp\" srcset=\"\u002Fbrand\u002Fcase-studies\u002Fivory-ash-atelier\u002Fivory-ash-desktop-salon-640.webp 640w, \u002Fbrand\u002Fcase-studies\u002Fivory-ash-atelier\u002Fivory-ash-desktop-salon.webp 1423w\" sizes=\"(max-width: 900px) 92vw, 60vw\" alt=\"Ivory & Ash salon page showing its monochrome Five Dock interior, salon wordmark and appointment link\" width=\"1423\" height=\"1208\" loading=\"lazy\" decoding=\"async\">\u003Cfigcaption class=\"rich-caption\">The salon page carries the same visual identity into an interior-led introduction.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fsection>\n\u003Csection class=\"rich-section\" data-reveal>\n\u003Ch2>The same identity on a smaller screen\u003C\u002Fh2>\n\u003Cp>The mobile homepage reframes the portrait and stacks the wordmark while keeping Book now within reach. Further down, the story and product sections become a single reading column. The shop uses a compact menu and a catalogue suited to a narrow screen.\u003C\u002Fp>\n\u003Cfigure class=\"rich-media rich-media--portrait\" data-reveal=\"media\">\u003Cimg class=\"rich-image\" src=\"\u002Fbrand\u002Fcase-studies\u002Fivory-ash-atelier\u002Fivory-ash-mobile-home.webp\" alt=\"Ivory & Ash mobile homepage at 390 pixels wide, with a portrait crop, stacked salon wordmark and Book now button\" width=\"375\" height=\"812\" loading=\"lazy\" decoding=\"async\">\u003Cfigcaption class=\"rich-caption\">The live homepage at a 390-pixel mobile viewport, captured on 12 November 2026.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fsection>\n\u003Csection class=\"rich-section\" data-reveal>\n\u003Ch2>Search foundations in the build\u003C\u002Fh2>\n\u003Cp>The implementation includes editable page titles and descriptions, canonical URLs, social sharing metadata, product structured data and a sitemap containing public products and published content pages. The salon pages also give visitors a clear location and service context.\u003C\u002Fp>\n\u003Cp>These foundations support a site that can be understood and maintained. Search visibility, bookings and sales need their own measurement; this case study makes no claim of an attributed increase.\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection class=\"rich-section\" data-reveal>\n\u003Ch2>Planning a salon website of your own\u003C\u002Fh2>\n\u003Cp>Bring your brand imagery, service list, current booking provider and product catalogue. Together we can decide which content your team should edit, how stock will be managed and where customers move from browsing to booking or buying.\u003C\u002Fp>\n\u003Cp>For related beauty-sector work, explore \u003Ca href=\"\u002Fcase-studies\u002Fluxora-hair-luxury-ecommerce-flutter-app\u002F\">Luxora Hair's ecommerce and customer apps\u003C\u002Fa> and \u003Ca href=\"\u002Fcase-studies\u002Fthe-makeup-co-custom-beauty-ecommerce-platform\u002F\">The Makeup Co's custom beauty storefront\u003C\u002Fa>. You can also \u003Ca href=\"\u002Fcase-studies\u002F\">browse our portfolio\u003C\u002Fa> or \u003Ca href=\"\u002Fbook-a-consultation\u002F\">request a Discovery Session\u003C\u002Fa> to scope your own website.\u003C\u002Fp>\n\u003C\u002Fsection>","Visit Ivory & Ash Atelier website ↗ Ivory & Ash Atelier is a hair salon in Five Dock, Sydney. Alphesda Interactive built a custom website that brings its salon identity and haircare shop into one experience, with an administration system for keeping the content and catalogue current. The public journey has two clear destinations: explore the salon and book through Timely, or browse products and shop online. The build uses Next.js and React, Firebase for content, accounts and media, and Stripe Checkout for the ecommerce payment handover. A salon identity, carried onto the web Large photography, a restrained palette and generous typography give the site the feel of the atelier. The homepage moves from a full-screen portrait into the salon story, then introduces the products customers can use at home. The salon page connects that visual direction to useful information: cutting, colour and styling services, a gallery, contact details and appointment links. The published Book now buttons hand over to the salon's Timely portal. A familiar booking service can sit alongside a custom website without making customers learn a second appointment system. The homepage salon introduction. Genuine desktop capture, 12 November 2026. For a similar service business, our Melbourne web design service starts with the brand, the information visitors need and the action each page should support. Haircare ecommerce beyond the salon chair The shop gives products their own pages, with photography, pricing and purchase controls. Category filters and price sorting help customers browse the catalogue. The Styling view shown here keeps the focus on the salon's take-home haircare range. The live Styling catalogue on desktop. Products, availability and prices may change after this capture. Behind the interface, the checkout implementation resolves products and selected variants on the server, reserves tracked inventory and creates a Stripe Checkout session in Australian dollars. The order tools support fulfilment, tracking information and refunds. These are implemented capabilities; the screenshots document browsing rather than a completed payment. Our custom ecommerce development service scopes the catalogue, checkout and staff work together, including the product and stock rules that a visual storefront alone cannot explain. Content the team can keep current The Firebase-backed CMS covers homepage sections, salon and about content, products, categories and media. Staff can manage product variants and stock quantities alongside the images and copy customers see. The media workflow includes a reusable library, conversion of HEIC and HEIF uploads, and resizing or compression for large photographs. That matters for a salon whose next useful website update may start as a photo on someone's phone. The salon page carries the same visual identity into an interior-led introduction. The same identity on a smaller screen The mobile homepage reframes the portrait and stacks the wordmark while keeping Book now within reach. Further down, the story and product sections become a single reading column. The shop uses a compact menu and a catalogue suited to a narrow screen. The live homepage at a 390-pixel mobile viewport, captured on 12 November 2026. Search foundations in the build The implementation includes editable page titles and descriptions, canonical URLs, social sharing metadata, product structured data and a sitemap containing public products and published content pages. The salon pages also give visitors a clear location and service context. These foundations support a site that can be understood and maintained. Search visibility, bookings and sales need their own measurement; this case study makes no claim of an attributed increase. Planning a salon website of your own Bring your brand imagery, service list, current booking provider and product catalogue. Together we can decide which content your team should edit, how stock will be managed and where customers move from browsing to booking or buying. For related beauty-sector work, explore Luxora Hair's ecommerce and customer apps and The Makeup Co's custom beauty storefront . You can also browse our portfolio or request a Discovery Session to scope your own website."]