Product strategy
We stress-test the idea before you spend on it: audience, competition, feature priorities, and the smallest version worth launching.
App design & development
Apps that feel as good as they function
Web apps, mobile apps, and internal tools designed and developed in Melbourne — from first wireframe to app store, with R&D tax incentive guidance along the way.
What you get
Everything handled, nothing hidden
UX & interactive prototypes
Clickable prototypes you can put in real users’ hands before a line of production code — cheap changes now instead of expensive ones later.
Web & mobile development
Modern stacks, clean code, and interfaces with the interactive polish our name promises. Built to scale from ten users to ten thousand.
Internal tools & automation
Ops dashboards, booking platforms, client portals, and workflow automation that give your team hours back every week.
Integrations
CRMs, payment gateways, HubSpot, Salesforce, and the systems you already run — connected so data flows instead of being re-typed.
R&D tax incentive
Developing software in Australia can earn significant cash back. We help you document your build to support an R&D tax incentive claim.
Fit
Who this is for
Founders with a validated problem
You know who the user is and what pain you solve. We turn that into a scoped MVP, not a fantasy feature list that burns the budget.
Operators replacing spreadsheets
Internal tools, booking platforms, and client portals that give your team hours back every week.
Not a fit for idea-only pitches without budget
If you need a free "build my unicorn" partnership, we are not the studio. Discovery is free; builds are scoped and priced.
Industries
Where we show up most
Field services and operations
Job tracking, booking, and customer portals for trades and service businesses scaling past paper and SMS.
Membership and ecommerce
Web apps with Stripe billing, memberships, and admin tools. See The Makeup Co case study for a live example.
Professional services
Client portals, quoting, and workflow tools that sit beside your CRM instead of fighting it.
Outcomes
What you walk away with
Fixed stages, not open-ended hours
Scope, prototype, build, launch. You see working software every fortnight, not a six-month black box.
R&D tax incentive guidance
Eligible Australian software development can return significant cash. We document builds so your accountant can claim.
Web, mobile, or both
Cross-platform where it saves money; native when performance demands it. Honest recommendation in Discovery.
Anonymised product outcomes
Marketplace builds with 150+ cloud functions, beauty ecommerce with membership billing, and field-ops apps that replaced spreadsheets. Client legal names stay private under NDA; the systems ship and stay live.
How it works
A process without black boxes
Scope
A Discovery Session to define the problem, users, and the smallest version worth building.
Prototype
Wireframes and interactive prototypes tested with real users before production begins.
Build
Agile sprints with working software you can click every fortnight — no six-month black boxes.
Launch & iterate
App store or cloud deployment, analytics wired in, and a roadmap driven by real usage.
Transparent pricing
We don’t hide our pricing
No gated brochures, no “request a quote” games. These are the real starting prices.
Internal tool / ops app
From $8,000 + GST
Dashboards and workflows
- Scoped Discovery Session
- Prototype before production
- Integrations with tools you already run
- Fixed stages, not open-ended hours
Most popular
Web app MVP
From $15,000 + GST
One core workflow, real users
- Product strategy and UX prototype
- Accounts, payments, or admin as needed
- Analytics wired at launch
- R&D tax documentation support
Cross-platform mobile
From $30,000 + GST
iOS and Android
- Shared codebase where it saves money
- Store submission support
- Care plan options after launch
- Honest native vs cross-platform advice
Questions
Straight answers
How much does app development cost in Australia?
Internal tools typically start from $8,000 + GST, web app MVPs from $15,000 + GST, and cross-platform mobile apps from $30,000 + GST. Full consumer products run higher depending on scope. We quote fixed stages in a free Discovery Session, not open-ended hours.
Can I get money back for developing an app in Australia?
Often, yes. The Australian R&D Tax Incentive can return a significant percentage of eligible development costs. We structure and document projects so your accountant has what they need to claim.
Do you build both iOS and Android apps?
Yes. We use cross-platform frameworks where it makes sense so one codebase serves both stores, and native approaches when performance demands it.
What if I only have an idea, not a spec?
That is the normal starting point. The Discovery Session turns an idea into a scoped plan: features, priorities, timeline, and cost. Yours to keep either way.
Should I build a web app or a mobile app first?
Most businesses should start with the surface their customers already use. We wrote a full guide comparing web vs mobile apps, and we decide in Discovery based on audience and distribution, not fashion.
Do you maintain apps after launch?
Yes. Care plans cover updates, monitoring, bug fixes, and feature iterations driven by real usage analytics.
Can you integrate with our CRM and payments?
Yes. HubSpot, Salesforce, Stripe, Square, and custom APIs are common. Integrations are designed in the prototype stage so they are not bolted on at the end.
How long does an MVP take?
Focused internal tools and MVPs often land in 8–16 weeks depending on complexity. Consumer apps with store review cycles take longer. Timeline is fixed in the quote before build starts.
Go deeper
Guides worth your time
Hire App Developers Melbourne: Agency vs Freelancer vs In-HouseHow Much Does App Development Cost in Australia? 2026 Pricing GuideWeb App vs Mobile App: Which Does Your Business Actually Need?Custom Software vs Off-the-Shelf: A Decision Framework for Business ManagersClean Fridays: Online Booking Platform for Cleaning NeedsPrivacy Impact Assessment AustraliaWhat Is Firebase? A Business Manager's Guide to Using Google Firebase Well7 Powerful Things You Can Do with Stripe (Beyond Taking Payments)
Next step
Got an app idea burning a hole in your notebook?
Bring it to a free Discovery Session. We will map the smallest version worth building — and how to claim R&D cash back while you do.