The studioEst. 2018

Melbourne-based.Australia-wide andinternational.

Interactive websites, apps, CRMs, and security programmes for businesses that want to be felt, not just found. You work with the person who designs and ships the product.

Request a Discovery Session See packages and pricing

See the work

Who you work with

No account-manager layer

Amir R. Ferdosinezhad is Creative and Technical Director. Discovery, design, and code stay with the same person.

Amir R. Ferdosinezhad is the person you meet in Discovery, the person who designs your interface, and the person who writes the code that ships. On larger builds specialist collaborators join, but accountability for the outcome never moves.

Trading since 2018 under ABN 12630203682. Based in Melbourne’s northern suburbs. Melbourne-based. Australia-wide and international. Same process, same packages, remote by default; meet in person when it helps.

Alphesda is pronounced AL-FEZ-DA. We’re a Melbourne-based studio building websites, apps, and custom software for businesses across Australia, including Sydney.

AL Phesda Interactive (AI). The initials are the studio. The practice is artificial intelligence, websites, and apps from Melbourne. AL Phesda Interactive is our trading name; the legal entity is Alphesda Interactive PTY LTD. Our work includes artificial intelligence automation, alongside the websites, apps, and security programmes below.

Interactive is our surname. Motion, play, and response are how your brand earns attention and keeps it.

What we build

Six practices. One outcome

Systems that bring measurable enquiries. Transparent pricing. No brochure gate.

Website design & development

Custom interactive sites engineered for search, speed, and conversion, from $399 + GST.

App design & development

Web apps, mobile apps, and internal tools, including R&D tax incentive guidance.

CRM design & builds

HubSpot, Salesforce, Zoho, or fully custom, designed around how your team actually sells.

Cyber security

Audits, Essential Eight, NIST CSF, and privacy impact assessments in plain English.

AI & automation

Agents, workflow automation, and integrations ranked by return before we build.

SEO & marketing

Technical SEO, local search, content, and AI-era visibility that track to enquiries.

How we work

From first hello to steady growth

Four stages. You approve each one before the next begins.

Discover
A Discovery Session mapping goals, audience, and the fastest path to more enquiries.
Design
Brand, wireframes, and interactive prototypes, signed off before production code.
Build
Fast, accessible, and search-ready. Tested on real devices and launched without drama.
Grow
SEO, content, and care plans measured against enquiries rather than vanity metrics.

Proof

Work you can inspect

Published case studies covering the problem, the approach, and what shipped.

Case study

Luxora Hair Ecommerce App

Case study: Luxora Hair, a custom Australian luxury hair ecommerce platform.

View project

Case study

One Line Loop Journaling App

Case study: One Line Loop, an email-first daily journaling app.

View project

All case studies

Questions

The studio, in plain language

The initials, who you work with, and where the work actually happens.

How do you pronounce Alphesda?

AL-FEZ-DA. Alphesda Interactive is a Melbourne-based studio operating since 2018, working with businesses across Australia and internationally.

Does AI stand for Alphesda Interactive or artificial intelligence?

The initials of our trading name, AL Phesda Interactive, are AI. Artificial intelligence is also one of our practices: agents, automation, and integrations, alongside websites, apps, CRMs, and security. Our legal entity is Alphesda Interactive PTY LTD.

Do you only work with Melbourne clients?

No. We are Melbourne-based and deliver Australia-wide and internationally. Same process, same packages, remote by default. We meet in person across Melbourne when it helps.

Who do I actually work with?

Amir R. Ferdosinezhad, Creative and Technical Director. You meet him in Discovery, he designs the interface, and he writes the code that ships. Specialists join on larger builds. Accountability does not move.

Next step

Ready to build something people can feel?

Request a Discovery Session. Melbourne-based, Australia-wide and international. You leave with a plan either way.