About Our Melbourne Studio

We are a Melbourne studio that designs and builds interactive websites, applications, CRMs, and security programmes for Australian businesses. Trading since 2018 under ABN 12630203682, based in Melbourne's northern suburbs, working with clients across Australia and overseas.

This page tells you who does the work, what we have actually shipped, and how we run a project. If you want the short version: you deal with the person who builds your product, our prices are published, and every claim below links to something you can inspect.

Who you actually work with

Amir R. Ferdosinezhad is the Creative and Technical Director of AL Phesda Interactive. He is the person you meet in your Discovery Session, the person who designs your interface, and the person who writes the code that ships. There is no account manager layer between you and the work. On larger builds he brings in specialist collaborators, but accountability for the outcome never moves.

Amir has led the studio since it began trading in 2018, across website and application builds, CRM implementations, AI and automation engineering, and security work including Essential Eight adoption, NIST CSF profiles, and privacy impact assessments. The case studies on this site are his work.

That structure is deliberate, and it is why we can publish our pricing instead of hiding it behind a brochure request. It is also why we will tell you plainly when a project is not a fit for us.

What we do

Six practices, one team, all pointed at the same outcome: systems that bring your business enquiries you can measure.

• Website design and development — custom interactive sites engineered for search, speed, and conversion, from $499 + GST.
• App design and development — web apps, mobile apps, and internal tools, including R&D tax incentive guidance.
• CRM design and builds — HubSpot, Salesforce, Zoho, or fully custom, designed around how your team actually sells.
• Cyber security — audits, hardening, monitoring, and staff training, including Essential Eight adoption, NIST CSF adoption, and privacy impact assessments.
• AI and automation engineering — agents, workflow automation, and integrations, ranked by return before we build.
• SEO and marketing — technical SEO, local SEO, content, and AI-era visibility.

Experience you can inspect

We publish our work rather than describe it. Each engagement below is documented as a full case study covering the problem, the approach, and what shipped.

• Clean Fridays — a multi-sided Australian cleaning marketplace with Stripe payments, NDIS workflows, Airbnb host jobs, and more than 150 Firebase Cloud Functions.
• The Makeup Co — a custom beauty ecommerce platform with Pro Membership, brand hubs, kits, Stripe checkout, and a full admin CMS.
• Nextzen Security, Ndevr Environmental, IONBLUE Australia, and Fine Tracker — security, environmental consulting, manufacturing, and fleet compliance.
• Bella Blossoms, Flowers and Styling, HB Beauty, POSTY, and AFX — retail, beauty, logistics, and finance.

How we run a project

Four stages, and you approve each one before the next begins.

1. Discover. A free Discovery Session mapping your goals, audience, and the fastest path to more enquiries. You leave with a plan whether or not you build with us.
2. Design. Brand, wireframes, and interactive prototypes, signed off before a line of production code is written.
3. Build. Fast, accessible, and search-ready, tested on real devices and launched without drama.
4. Grow. SEO, content, and care plans measured against enquiries rather than vanity metrics.

What we will not do

We do not quote in the dark, we do not lock clients into contracts they cannot leave, and we do not promise guaranteed page-one rankings. If a template platform genuinely serves you better than a custom build, we will say so. Our comparison of custom builds against Wix and Squarespace sets out honestly when each option wins.

We are equally direct about cost. Our guide to what a website costs in Melbourne publishes our tiers and explains what moves the number, so you can budget before you ever speak to us.

Where we work

We are Melbourne based and serve suburbs across the city in person, including Preston, Brunswick, Coburg, Reservoir, Pascoe Vale, Bundoora, Epping, Berwick, and Hallam. We design, build, and market for clients throughout Australia and internationally. Australian made, globally served.

Why we build the way we do

We go into the deepest journeys of our lives on this planet and beyond. Self reflecting upon the self as pure love. That is what this is all about: the self's journey with the teams, collaborators, partners, clients, and the community.

Interactive is our surname. Motion, play, and response are how a brand earns attention and keeps it. We build things people can feel, because work made with that much care tends to be work that performs.

Talk to us

Call 0481 347 115, email connect@alphesda.com, or book a free Discovery Session.