Technical SEO
Speed, structure, schema, and crawlability — the foundations that decide whether the rest of your marketing compounds or leaks.
SEO & marketing
Be found by Google. Be recommended by AI.
Search engine optimisation and marketing engines for the AI era — so customers find you on Google, and ChatGPT names you when they ask who to hire.
What you get
Everything handled, nothing hidden
Local SEO
Own your suburb searches. Google Business Profile, local landing pages, and reviews strategy for Melbourne businesses that serve a real area.
AI visibility (AEO & GEO)
Answer-engine and generative-engine optimisation: structured answers, entity signals, and content AI assistants can cite — so you appear in AI recommendations, not just links.
Content marketing
Articles, guides, and cheatsheets that answer real questions your customers ask — ranked by search engines, cited by AI, shared by humans.
Campaigns & EDMs
Email sequences and campaigns that nurture leads you already paid to attract, instead of letting them go cold.
Reporting you can read
No vanity dashboards. Monthly reporting on rankings, traffic, and — the only number that matters — enquiries.
Fit
Who this is for
Melbourne businesses tired of vanity metrics
You have had an agency send traffic graphs that never turned into phone calls. We report rankings, traffic, and enquiries. The last number is the one that pays the bills.
Teams with a site but no search strategy
Your website looks fine but nobody finds it. Technical SEO, local pages, and content that answers what customers actually search for.
Not a fit for guaranteed page-one promises
Nobody honest can guarantee rankings. We set expectations by keyword, show monthly progress, and focus on terms that bring real leads in your suburbs.
Industries
Where we show up most
Trades and local services
Suburb landing pages, Google Business Profile optimisation, and review strategy so "plumber Preston" and similar searches find you, not a lead marketplace.
Professional services
Authority content, service pages, and schema that position accountants, consultants, and clinics as the obvious choice when someone searches for expertise.
Ecommerce and retail
Product and category SEO, technical crawl fixes, and content that ranks for buying-intent searches without relying solely on paid ads.
Outcomes
What you walk away with
Search plus AI visibility
Technical SEO, local search, and answer-engine optimisation so you appear in Google results and AI assistant recommendations, not just one or the other.
Enquiry-focused reporting
Monthly reports on rankings, traffic, and form calls tracked back to keywords. No dashboards full of numbers that never correlate with revenue.
No lock-in contracts
Clear monthly engagements with published deliverables. You stay because enquiries grow, not because a contract traps you.
How it works
A process without black boxes
Audit
A Discovery Session and technical review of your site, competitors, and the keywords that should be driving enquiries today.
Fix & structure
Technical SEO, schema, speed, and on-page foundations so search engines and AI assistants can read and trust your site.
Content & local
Service pages, suburb landing pages, guides, and Google Business Profile work targeted at terms that convert.
Measure & refine
Monthly reporting on rankings, traffic, and enquiries, then the next month's priorities based on what moved and what did not.
Questions
Straight answers
What is SEO and why does my business need it?
SEO (search engine optimisation) is the work that makes your website appear when customers search for what you sell. It compounds: unlike ads, rankings earned this year keep sending leads next year.
What is AEO / GEO optimisation?
AEO (answer engine optimisation) and GEO (generative engine optimisation) make your business visible to AI assistants like ChatGPT and Google AI Overviews — structured content, schema markup, and authoritative answers they can cite when recommending businesses.
How long until SEO shows results?
Local terms often move within 6–12 weeks; competitive commercial keywords typically take 4–6 months of consistent work. We set expectations by keyword up front and report progress monthly.
Do you lock clients into contracts?
No lock-in theatrics. We work in clear monthly engagements with published deliverables — you stay because the enquiries grow, not because a contract says so.
How much does SEO cost in Melbourne?
Ongoing SEO campaigns for small businesses typically start from around $1,500 + GST per month depending on competition and scope. We quote after an audit so you know exactly what is included before committing.
Do you do Google Ads as well as SEO?
Our focus is organic search, local SEO, and AI visibility that compounds over time. If paid ads are the right lever, we can recommend partners or integrate landing pages built for conversion.
Can you help if we are redesigning our website?
Yes. URL parity, redirects, and content preservation are non-negotiable. We wrote a full checklist for redesigns without losing rankings and apply the same discipline on client sites.
What is local SEO and do I need it?
Local SEO is the work that makes you appear when someone searches for your service in their suburb or "near me". If you serve a real geographic area in Melbourne, it is usually the fastest path to enquiries.
How do you measure SEO success?
Rankings for agreed keywords, organic traffic, and tracked enquiries: form submissions, phone clicks, and booking requests attributed to search. Vanity traffic without conversions is not success.
Go deeper
Guides worth your time
Next step
Your next customer is asking Google — and ChatGPT.
Book a free Discovery Session and get an honest read on where you rank, why, and the fastest path to more enquiries.