Technical SEO
Speed, structure, schema, and crawlability — the foundations that decide whether the rest of your marketing compounds or leaks.
SEO & marketing
Make your expertise easier to find
Technical SEO, useful service content and local relevance for businesses that need qualified enquiries. We improve how people and search systems understand your work, then measure the result. Melbourne-based, working with Sydney and Australian businesses. Rankings and AI recommendations are not guaranteed.
What you get
Everything handled, nothing hidden
Local SEO
Accurate business details, genuine service areas, relevant project evidence and useful local pages. We distinguish where you are based from where you deliver, without invented offices or repeated suburb copy.
AI visibility (AEO & GEO)
Readable answers, descriptive internal links and structured data that matches visible content. Google says its existing SEO fundamentals apply to AI Overviews and AI Mode; special AI markup is not required.
Content marketing
Distinct buyer guides that explain scope, costs, trade-offs and implementation choices. Written around real customer questions and linked to the relevant services and project evidence.
Campaigns & EDMs
Email sequences and campaigns that nurture leads you already paid to attract, instead of letting them go cold.
Reporting you can read
No vanity dashboards. Monthly reporting on rankings, traffic, and — the only number that matters — enquiries.
Fit
Who this is for
Businesses tired of vanity metrics
You have had an agency send traffic graphs that never turned into phone calls. We report rankings, traffic, and enquiries. The last number is the one that pays the bills.
Teams with a site but no search strategy
Your website looks fine but nobody finds it. Technical SEO, local pages, and content that answers what customers actually search for.
Not a fit for guaranteed page-one promises
Nobody honest can guarantee rankings. We set expectations by keyword, show monthly progress, and focus on terms that bring real leads.
Industries
Where we show up most
Trades and local services
Suburb landing pages, Google Business Profile optimisation, and review strategy so "plumber Preston" and similar searches find you, not a lead marketplace.
Professional services
Authority content, service pages, and schema that position accountants, consultants, and clinics as the obvious choice when someone searches for expertise.
Ecommerce and retail
Product and category SEO, technical crawl fixes, and content that ranks for buying-intent searches without relying solely on paid ads.
Outcomes
What you walk away with
Search plus AI visibility
Crawlable pages, clear business identity, useful answers and evidence from your actual work. These foundations support discovery across search experiences; no special file or schema guarantees an AI citation.
Enquiry-focused reporting
Search Console query and page trends alongside Analytics landing pages, contact intent and successful enquiries. We separate those measures from qualified leads and won jobs; individual organic keywords are not available for every enquiry.
No lock-in contracts
Clear monthly engagements with published deliverables. You stay because enquiries grow, not because a contract traps you.
How it works
A process without black boxes
Audit
A Discovery Session and technical review of your site, competitors, and the keywords that should be driving enquiries today.
Fix & structure
Technical SEO, schema, speed, and on-page foundations so search engines and AI assistants can read and trust your site.
Content & local
Service pages, suburb landing pages, guides, and Google Business Profile work targeted at terms that convert.
Measure & refine
Monthly reporting on rankings, traffic, and enquiries, then the next month's priorities based on what moved and what did not.
Proof
Work that backs the pitch
Real builds, not stock screenshots. See how the craft lands for clients like you.
Case study
Luxora Hair Ecommerce App
Case study: Luxora Hair, a custom Australian luxury hair ecommerce platform.
View project
Case study
One Line Loop Journaling App
Case study: One Line Loop, an email-first daily journaling app.
View project
Case study
The Makeup Co Ecommerce
Case study: The Makeup Co, a custom Australian beauty ecommerce platform.
View projectQuestions
Straight answers
What is SEO and why does my business need it?
SEO (search engine optimisation) is the work that makes your website appear when customers search for what you sell. It compounds: unlike ads, rankings earned this year keep sending leads next year.
What is AEO / GEO optimisation?
AEO and GEO describe work aimed at discovery in answer engines and generative search. We focus on accessible text, accurate identity, useful answers and verifiable evidence. Google says no additional optimisation or special schema is needed for its AI features. Eligibility does not guarantee a citation, recommendation or ranking.
How long until SEO shows results?
Local terms often move within 6–12 weeks; competitive commercial keywords typically take 4–6 months of consistent work. We set expectations by keyword up front and report progress monthly.
Do you lock clients into contracts?
No lock-in theatrics. We work in clear monthly engagements with published deliverables — you stay because the enquiries grow, not because a contract says so.
How much does SEO cost in Melbourne?
Ongoing SEO campaigns for small businesses typically start from around $1,300 + GST per month depending on competition and scope. We quote after an audit so you know exactly what is included before committing.
Do you do Google Ads as well as SEO?
Our focus is organic search, local SEO, and AI visibility that compounds over time. If paid ads are the right lever, we can recommend partners or integrate landing pages built for conversion.
Can you help if we are redesigning our website?
Yes. URL parity, redirects, and content preservation are non-negotiable. We wrote a full checklist for redesigns without losing rankings and apply the same discipline on client sites.
What is local SEO and do I need it?
Local SEO is the work that makes you appear when someone searches for your service in their suburb or "near me". If you serve a real geographic area in Melbourne, it is usually the fastest path to enquiries.
How do you measure SEO success?
We compare agreed query and page visibility, relevant organic visits, successful sales enquiries, qualified leads and won work. A phone or email click records intent, not a completed conversation. Confirmed bookings need a reliable provider signal. Search Console query data is aggregate and cannot identify the keyword behind every individual lead.
Go deeper
Guides worth your time
Next step
Your next customer is asking Google — and ChatGPT.
Request a Discovery Session and get an honest read on where you rank, why, and the fastest path to more enquiries.